The Constellation Model: Understanding Customer Buying Behavior
Why do consumers make the buying decisions they do? How do they choose a company to work with? It’s not as simple as picking the “best” option for their needs. In fact, customers are often willing to ...
Why Employee Recognition Should Be Part of Your DEI Program
Organizations with diversity, equity, and inclusion (DEI) programs should consider employee recognition as a key element to further any DEI initiatives - but unfortunately, not everyone does. The ...
12 Summer Catalogs for Bold Branding Ideas
Summer is here - and so are our new catalogs! Get some inspo for your promo, wearables, and recognition with these bold summer catalogs.
Use Promo to Tell Your Brand's Story
Every successful brand has a story. Not just the events on a calendar - but a mission, vision, and values that create a compelling narrative. An effective branding strategy taps into these ideas and ...
Comparing 5 Popular Customer Loyalty Models
Loyalty programs are a proven, effective way to connect with your customers and gamify the shopping experience to incentivize loyalty and repeat purchases. There are a few options to choose from when ...
How to Create Cool Corporate Gifting Kits
No matter the brand, all companies have the opportunity to be seen as cool, especially to those in their orbit. Make a big splash with employees or customers by building an impressive corporate gift ...
Prep For Pride Month with Promo That Pops!
Pride month kicks off in June - plan ahead with these cute, quirky, and practical Pride-related promo items. Whether for recognition, rewards, gifts, or freebies, you’ll find something to help you ...
Reach Your Target Market Using Direct Mail
Direct mail remains one of the most effective ways to reach your target market - but only if you’re smart about it. If you take the shotgun approach and push generic mailers onto as many people as ...