• Apr 25, 2019

By Christina Fiebich, Marketing Director

While many people want to wish away winter altogether, there’s no denying that everyone will continue to feel its force. The season figures to help contribute to another productive period for the personal care and wellness market, while also influencing the outlook for workout accessories and employer-based wellness programs.


An American College of Sports Medicine survey rated wearable technology as the No. 1 fitness trend for 2019, while workplace wellness programs came in 15th. 


Personal Care

Health and personal products accounted for 4 percent ($944 million) of promotional product sales in 2017, according to Counselor Magazine. Because of that, personal care promotions could help to make the winter—and beyond—more manageable. Wise Guys Reports revealed the global lip balm market will surpass $1 billion by the end of 2025, while Future Market Insights forecasts a spike in sales for hot/cold gel packs, providing branding opportunities at fitness clubs, physical therapy locations and pharmacies. Another popular item, antibacterial hand wipes, can keep germs in check at schools and conferences. 



Workout Accessories

In 2017, fitness and mind-body expenditures accounted for $595 billion, or about 14 percent, of the global wellness industry’s total, according to the Global Wellness Institute. Now that the holiday season and the affiliated increase in eating are over, individuals are striving to shed any added pounds, meaning they are venturing to gyms, running 5Ks and marathons and doing yoga. This means they require recovery aids, and thanks to items such as branded cooling towels, they will be eager to execute that extra set of reps or complete their cardio undertaking, knowing they can reach for the towel to cool off after each workout.  



Wellness Program Reward

Employers could enhance workers’ health, self-esteem and morale through a wellness program, as 86 percent of businesses offer some sort of financial or reward-based incentive as a part of their well-being platforms, according to a Fidelity Investments and the National Business Group on Health survey. Giveaways such as fitness trackers, outerwear items and stress relievers could inspire better health results and lead to enhanced brand recognition.