The Constellation Model: Understanding Customer Buying Behavior
Why do consumers make the buying decisions they do? How do they choose a company to work with? It’s not as simple as picking the “best” option for their needs. In fact, customers are often willing to ...
Why Employee Recognition Should Be Part of Your DEI Program
Organizations with diversity, equity, and inclusion (DEI) programs should consider employee recognition as a key element to further any DEI initiatives - but unfortunately, not everyone does. The ...
Use Promo to Tell Your Brand's Story
Every successful brand has a story. Not just the events on a calendar - but a mission, vision, and values that create a compelling narrative. An effective branding strategy taps into these ideas and ...
Comparing 5 Popular Customer Loyalty Models
Loyalty programs are a proven, effective way to connect with your customers and gamify the shopping experience to incentivize loyalty and repeat purchases. There are a few options to choose from when ...
5 Tips for Navigating a Multigenerational Workplace
In 2023, multigenerational workplaces are the norm, not the exception.
How to Celebrate and Recognize Your Sales Team
Your sales team is a vital part of your organization. However, it’s also easy for organizations to overlook these individuals - or assume financial incentives like commissions are enough to keep them ...
How to Increase Customer Loyalty in 5 Steps
Customer loyalty can be easy to define. Think of it as your clients’ likelihood of doing repeat business with your company and recommending you to others. You want to provide enough value to keep ...
How to Choose Custom Company Apparel
Choosing the right custom apparel for your company is essential for many reasons. Clothing can create a culture of inclusion and consistency for your employees. It can set the tone for how your ...