Branding the Fitness Boom

  • Jun 27, 2019

A variety of factors are contributing to the health and fitness boom in the US including health insurance costs, wearables, budget-friendly gym options, and streaming services. This $30 billion industry has grown 3-4% every year in the last decade, and the growing number of fitness options and services means this progress will most likely continue.

More than 55 million Americans hold memberships at health clubs, but people are also spending more time outdoors and subscribing to a growing library of streaming programs.  As the sector diversifies, the opportunity to secure more brand recognition in the vertical continues to grow.


Hitting the Gym

Despite there being more at-home workout options than ever, paid memberships at health clubs and gyms are on the rise. Also, the number of health clubs in the US has also increased by 21% since 2011. Members of both all-purpose gyms and boutique studios are proud to hit their fitness goals and are keen to show off their allegiance to the place that helped them get there. On-trend branded merchandise backed by a retail name or with a retail-inspired design will measure up to gym members’ favorite brands.

Sweaty Bands® Headband – These bright headbands are a functional way to accessorize your workout. The inner velvet lining prevents slippage while the 4-color process imprint makes a colorful statement.
KOOZIE® Collapsible Bottle Kooler – Insulated chilled water bottles while keeping them conveniently onto your gym back with this handy bottle cooler. Fits 16 to 20 oz. water bottles with an aluminum carabiner clip and no-tear binding.
Jam® Live True Bluetooth® Earbuds – These earbuds are truly wireless so they won’t get in the way of your workout. Delivering up to 3 hours of play time with a single charge, the case also doubles as a power bank for other devices.


The Great Outdoors

According to the Outdoor Industry Association, outdoor recreation is a $646 billion industry that supports 6.1 million jobs in the US. The world is our playground, and more people are turning to outdoor rec companies, running groups, cycling clubs and more to help capitalize on the health benefits of getting fit outside. Branded items that are useful for outdoor workouts are a great way to promote your services while building your brand.


KOOZIE® 2-in-1 Carabiner – Always know where you’re headed when you carry this KOOZIE® Carabiner with a built-in compass and bottle opener. Made of sturdy zinc alloy with laser engraved imprint.
LED Running Wrist Band – Whether you’re working out at night or just want to stand out in a crowd, this light-up brand improves visibility in low light situations.
Tervis® Classic Sport Bottle – 24 oz. – This classic Tervis® drinkware has double-wall insulation with a screw-on, spill-resistant lid to keep hot drinks hotter and cold drinks colder, longer.


Working Out at Home

Home gyms and fitness have been on the rise for the last few years as equipment and streaming services have become more accessible. Alternative approaches like online health coaching, wearable trackers and online fitness platforms make home workouts effective and convenient. As this segment grows, the number of end users choosing to workout at home is sure to increase as well. Promotional items can help your company stand out from the crowd while providing items to enhance at home workouts.

Fitness-Vertical-Market-Promotional-Products_3

Jump Rope – This 10-foot rope has soft, EVA handles for comfortable use. An inexpensive yet effective swag and workout tool.
Exercise Mat – Great for yoga or Pilates, this mat has a textured non-slip surface and comes with a stylish coordinating bag.
HoMedics® Thera-P Total Body Massager – Great for everyday aches and pains, this massager has three custom massage heads for targeted relief of sore muscles.
Exercise Resistance Bands Set – Three durable and sweat-resistant bands provide varying resistance to work muscles throughout the whole body progressively. Imprinted carry pouch included for easy storage and transport.


Cool Down & Take Away

With practically all areas of fitness experiencing growth, now is the time to link your company with the trend through fitness and wellness products like these.  Whether it's gear for the gym, outdoors, or at home, fitness swag will make a significant impact on people and expand your brand.