• Dec 6, 2018

By Christina Fiebich, Marketing Director

bag trends

Bags are the unsung heroes of the promotional world. They feature a large imprint area, lend themselves to repeat use and are extremely functional. Not to mention, they boast impressive brand power. According to the Advertising Specialty Institute, a bag generates 5,772 impressions over its lifespan, which is more than any other promotional item. According to The Value of Home Advertising, trade show bags gain 1,000 impressions for every $1 spent. So, take advantage of everything bags can do for your client’s business, and suggest these on-trend options.


Recyclable Tote Bags

Going green is the latest trend in the promotional arena. Consumers want options that promote sustainability and support the environment. With an increasing number of cities banning plastic bags or offering incentives for using recyclable tote bags, there’s no bag trend more worthy of your attention. Don’t believe us? When Nike partnered with Off-White on a series of 10 sneakers and gave away a matching tote with each purchase, the bags were selling for $80 on eBay.


Technical Backpacks

Thanks to students, remote workers and streetwear fashionistas, the backpack is dominating the bag market—and everyone’s lives—so we predict the backpack is poised for major growth. Statista predicts that by 2020, there will be 31 billion connected devices worldwide. With consumers carrying phones, laptops, e-readers, tablets and power banks at any given time, they need more tech-friendly features. We suggest you consider technical backpacks.  Why are we confident in this trenda? Every college campus bookstore we supply is clammoring for more stock!


Portable Coolers

Fall brough football season where fans taking advantage of the outdoor tailgating fun. According to tailgating.com, 95 percent of tailgaters prepare their food at the stadium. They need coolers to keep their meats on ice prior to kickoff and their beers cold while tossing a football in the parking lot. All these fans saw the multifunction coolers that double as chairs with Bluetooth speakers. Voilà, the perfect holidy gift for this demographic!


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