What to Consider When Building a Company Store

Offering a company store is a fantastic way to streamline uniform ordering and offer employees (or customers) an opportunity to promote your brand through real-world applications. Before building an online store, consider these factors.

Related Content: How to Create a Custom Company Store for Your Employees

Access Levels 

When beginning this project, it’s important to consider the various levels of access you’ll want provide. Should managers have more purchasing power than individual employees? Do you want to offer products to customers as well?

Setting permissions levels will allow you to determine which items, colors, logos, and other variations that a specific user can purchase.

Budget Controls

Alongside access levels, ensure that your budget stays aligned with corporate goals. You can set spending limits depending on access level. This will help ensure that purchases stay within your overall corporate budget, while still giving users the flexibility to make purchases as needed.

Reporting Features

Consider the reporting features available when comparing company store options. Accessibility to the right metrics can give you insight on:

  • Purchasing trends by access level, region, location, and more
  • Supply chain waste
  • Lifespan of specific products, based on frequency of repurchase 
  • Correlation of products that are typically purchased together

These insights can increase efficiencies by helping you improve your offerings, set purchasing guidelines, and group products to make ordering easier.

Product Selection

Finally, it's important to be selective with the specific products you will offer in your store. Our branding experts can create a comprehensive product selection for any online store based on company size, locations, employee needs, industry, and more. We also have self-serve resources to get you started on your product selection journey:

Variable Options

Once you select products that you would like to offer, you should then consider the variations you’ll provide for each item and their availability to specific users. For example: if front desk staff are required to wear a polo shirt, do they have the option to choose color or should that stay consistent? Can they select from different shirts with the same style? Can they choose logo placement or will that vary?

Consider these factors and more when building a company store. This will ensure that the solution fits your corporate needs while also allowing employees and/or customers the opportunity to purchase the products they want, with ease.

Create a Custom Company Store with QRG

Our enterprise solutions create a simple process for ordering, tracking, and distribution of controlled brand assets. Share offerings with employees, sales teams, affiliates, franchisees, and anyone else you choose. Products include marketing collateral, sales tools, branded merchandise, identity apparel, uniforms, and much more.

QRG Online Store Benefits:

  • User-friendly storefront experience
  • Quick implementation
  • Manage budgets and spending accounts
  • Reduce inventory
  • Limit availability by user or location
  • Flexible payment options
  • Control costs
  • Eliminate errors
  • Improve communication
  • Control brand and quality
  • Aggregate purchasing power
  • Empower decentralized ordering and fulfillment

Learn More About Our Custom Stores

QRG is a customer-driven, single-source commercial printer, branded merchandise agency, and direct marketing firm tailored to meet your business goals. Our corporate identity solutions create deep connections with a lasting impact on your audience. Learn more about how it works and check out our website for more information.


More Posts

Buying Guide: Golf Outing
Promotional Product Ideas
Buying Guide: Golf Outing
When summer’s in full swing, you bet you'll find us on the golf course! If you're planning to hit the links and host a golf outing, make sure you have the proper giveaways, ...
Trending Drinkware for 2024
Promotional Product Ideas
Trending Drinkware for 2024
Have your beverage, served your way. In 2024, tumblers, mugs, and insulated cups are everywhere. Give your employees and customers a promo product they’ll use on the daily with ...
Buying Guide: Pride Event
Promotional Product Ideas
Buying Guide: Pride Event
Prep for Pride Month ahead of its start this June! Whether hosting or attending Pride events this summer, make sure your team is decked out to the max with all the necessary ...