How to Get Employees Excited About Company Swag

Employees can be the best form of advertising for your business but how do you create these sort of genuine opportunities for promotion? Offering unique company swag is perfect for real world product placement and gets your employees on-board and excited to talk about their positive experiences.

Be Thoughtful and Intentional - Not Just Budget-Conscious

When picking products, be intentional about your selections. Are you choosing pens because they are high-value for your employees and will provide use…or are you picking pens because they’re cheap?

This suggestion doesn’t mean you have to spend beyond your means for company swag. Instead, we recommend choosing products that you think will resonate, ahead of factoring in your budget. If you're unsure where to get started, begin with your brand identity. You can also browse our curated buyer’s guides for some inspiration. 

Related Content: Buying Guides

Utilize Themed Kits 

Kitted swag boxes are a fantastic way to get employees excited about promotional products, and they tie in well with onboarding programs. To create an exciting kit, choose a fun theme that employees will both appreciate and use. Some examples include:

  • Welcome to the Team
  • Spa and Wellness Essentials
  • Work-from-Home
  • Eco-friendly Initiatives

Sticking to a theme not only makes product selection feel more intentional, but it also helps guide employees on the use of the products. A pen on its own isn’t exciting, but a pen inside a journaling kit gives it a clear purpose and tells a larger story about the meaning behind the kit.

Related Content: How to Create Cool Corporate Gifting Kits

Let Employees Choose

Finally, the most simple approach is letting employees choose their favorite products. When they have an opportunity to make their own selections, they’re much more likely to keep and use those items.

An easy way to offer choice is in apparel. Using a company store, give employees the options between several different styles and colors of clothing. This can increase the likelihood that they'll want to wear company apparel outside of work because they can choose from options they actually like. 

Related Content: How to Create a Custom Company Store for Your Employees

Getting employees excited about company swag is easier than you may have thought. Do so by getting intentional about the products you pick, creating compelling kits, and making it easy to order from a variety of items. QRG can help with all of this and more.

Create a Custom Company Store with QRG

Our enterprise solutions create a simple process for ordering, tracking, and distribution of controlled brand assets. Share offerings with employees, sales teams, affiliates, franchisees, and anyone else you choose. Products include marketing collateral, sales tools, branded merchandise, identity apparel, uniforms, and much more.

QRG Online Store Benefits:

  • User-friendly storefront experience
  • Quick implementation
  • Manage budgets and spending accounts
  • Reduce inventory
  • Limit availability by user or location
  • Flexible payment options
  • Control costs
  • Eliminate errors
  • Improve communication
  • Control brand and quality
  • Aggregate purchasing power
  • Empower decentralized ordering and fulfillment

Learn More About Our Custom Stores


QRG is a customer-driven, single-source commercial printer, branded merchandise agency, and direct marketing firm tailored to meet your business goals. Our corporate identity solutions create deep connections with a lasting impact on your audience. Learn more about how it works and check out our website for more information.

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