Why You Never Need to Buy a Mailing Lists Again!
Nov 1, 2018
By Beth Ann Henning, Badger Graphic Systems (A QRG Company)
Looking for an easy, effective, and affordable way to get your direct mail into the hands of your target audience? Forget mailing lists and talk to QRG about Every Door Direct Mail (EDDM). EDDM lets you map your marketing mail audience by age, income, or household size. Tailor select specific postal routes that serve people that best fit your ideal customer demographic. In addition, EDDM allows you to customize your marketing materials to better connect with each route. Zero in on households that may be most likely to find your business or special offer appealing. No mailing list required.
Best of all, EDDM mailers can qualify for a lower per piece rate than a standard postcard. Utilizing EDDM for your postcard mailings can provide you with significant savings from the standard First Class mailing rates. First Class mail starts at a minimum of $0.32 each and Marketing Mail at $0.25 each. The EDDM BMEU USPS Marketing Mail rate is currently $0.157 per piece.
Pieces mailed via EDDM must be rectangular, no more than 15” long x 12” high x.75” thick, and no more than 3.3oz in weight. In addition, they must have a minimum of at least one of the following:
- Length of greater than 10.5” OR
- Height of 6.125” OR
- Thickness of 0.25”
The size limits give you all kinds of room to share your message or upcoming promotion and even coupons with your recipients.