RFID Technology

  • Apr 10, 2019

By Christina Fiebich, Marketing Director

The type of personalized advertising seen in the 2002 sci-fi classic Minority Report is now a reality! Through QRG's partnership with Threadfast Apparel, we are excited to announce that we can now provide our clients with RFID technology in T-shirts! Select styles and colors are offered with digitally enabled RFID tags, unlocking endless possibilities for tech-savvy marketers and event planners. RFID is compatible with all smart-phone platforms.

What is RFID?

Radio-Frequency Identification (RFID) is the use of radio waves to read and capture information stored on a tag attached to an object.  A tag can be read from up to several feet away and does not need to be within direct line-of-sight of the reader to be tracked.

Placement of RFID Chip

The RFID Chip is placed in a tag on the bottom hem of the shirt allowing for full front, back, and sleeve decoration, as desired.

Common uses of RFID

  • Inventory management.
  • Production control.
  • Retail management.
  • RFID for brand segregation.
  • RFID used in a fitting room.
  • RFID tags for care labeling.
  • Customer relationship management
  • Customized and even personalized marketing.

RFID Enabled T-shirt Colors

RFID enabled T-shirts are available in the three most popular T-shirt colors: black, white, and heather grey.

 

What's Possible?

Not quite sure how your brand might use RFID technology? Take a look at four video case studies highlighting how other leading brands are using this tool to engage customers. These case studies can help you brainstorm what's possible!

QRG is not in any way associated with or endorsed by any of the trademark(s) and/or copyright featured in these videos. All trademark(s) and/or copyright featured in these videos are owned by their respective owners. 

#1. New York City Marathon ‘Support Your Marathoner’

#2. Battersea Cats & Dogs #LookingForYou Campaign

#3. Starhub’s Musical Fitting Room

#4. StartCap. The World's First Digital Bottle Cap