Case Study: Promoting Positive Finances



Products                                                      Industry                                                    Application

Javalina® Classic Pen                                Financial                                                    Direct Mail

Situation: A local credit union wanted to increase awareness of its low mortgage rates with a prospecting campaign. They decided to do a direct mailing to their target audience of identified leads that lived within the surrounding areas near their locations.

Action: The credit union's marketing manager worked with QRG to select the Javalina Classic Pen and had it imprinted with their logo. They also decided to package it with a printed brochure that included rate and qualification information. This custom pairing captured attention at the mailbox, while pens were also given out at local branches and during mortgage closings.

Result: Within a few months, the credit union saw an increase in new business and approved loan applications. Not only did this promotion raise awareness of the credit union's offering, it showcased their brand in a wider fashion and represented an involvement in the community. The success of this program has lead to a more involved partnership with QRG and additional marketing efforts are planned for the future.

Source: HUB PEN

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