Case Study: It’s a Date!



Description: Desk Calendar

Industry: Insurance

What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that would also boost her personal branding and promote her services all year round.

How it was distributed: This agent used the desk calendars as giveaways at local marketing events in lieu of handing out business cards. She offered two calendars to each visitor, asking them to share one with a friend or family member. The agent also kept a stack of calendars at her office reception desk as freebies for visitors to take home with them.

Result or ROI: By handing out a useful desk calendar instead of an ordinary business card, this agent set herself apart and kept her name visible to her customers every day. By giving out two calendars, she was successful in growing her referrals and added new customers to her book of business.

Source: Warwick Publishing

More Posts

Buying Guide: Golf Outing
Promotional Product Ideas
Buying Guide: Golf Outing
When summer’s in full swing, you bet you'll find us on the golf course! If you're planning to hit the links and host a golf outing, make sure you have the proper giveaways, ...
Trending Drinkware for 2024
Promotional Product Ideas
Trending Drinkware for 2024
Have your beverage, served your way. In 2024, tumblers, mugs, and insulated cups are everywhere. Give your employees and customers a promo product they’ll use on the daily with ...
Buying Guide: Pride Event
Promotional Product Ideas
Buying Guide: Pride Event
Prep for Pride Month ahead of its start this June! Whether hosting or attending Pride events this summer, make sure your team is decked out to the max with all the necessary ...