By Christina Fiebich, Marketing Director
Improving your website is one of the best ways to achieve a better online presence and keep your brand interesting and relevant. Whether it's redesigning the site or adding fun new content, the options are endless. The best part is that most of these ideas are already part of your brand in some way.
Update the design
It’s important to make sure your website looks relevant and up to date. Look into making quarterly tweaks to the design. For instance, update images and use seasons and holidays in your promotions and call outs. We also suggest looking at other popular sites for inspiration and ideas on how to improve the style and efficiency of your website.
Navigation
Invest in having a smooth navigation system throughout your website. There’s nothing worse than having a glitch that prevents consumers from looking at your brand. Also, make sure your website is mobile-friendly since the majority of customers search for businesses online. It’s estimated that improvements related to issues such as navigation and information flow can deliver up to an 80% ROI for your company.
Social media
Take advantage of the different social media channels to promote your business and content. If your company is business-to-customer (B2C) try using picture heavy social media platforms like Instagram. Use Google+ to attract local consumers that are looking for similar products and services.
SEO
The structure of your website navigation page is one of the top keys to improve your organic reach. Make sure your website follows the same URL used for your brand. You want to show your audience why they should stay on your website and explore the content available.