An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyle/laid back summer style of the headlining artist and was good quality to appeal to concert goers who paid top dollar for their tickets. The event organizer ordered 20,000, imprinted them with special tour artwork reserved for top-tier ticket holders, and included them in the gift box mailed with the VIP concert tickets.