Direct Mail

Are you struggling to bridge the gaps between authentic engagement, relationships, and revenue? It's time to take a fresh look at direct mail as a channel to reach consumers with intimate, physical experiences. Instead of your messaging getting lost in a sea of mass emails and social posts, let us help you distinguish yourself as a helpful, empathetic brand with powerful direct mail pieces.
QRG is expert at improving response rates and overall campaign ROI by creating meaningful experiences with personalized print marketing. Personalized printing solutions allow you to tailor messages and graphics specifically to your audience. With one-to-one marketing, you will be able to send tightly focused promotional mail that is targeted to each recipient, ensuring improved engagement.
Continue reading below to learn how effective direct mail is. Check out our blog for timely topics you'll want to make sure you consider for your next direct mail campaign. Reach out if you have questions or would like a quote. I'm here to help you craft quality direct marketing campaigns that drive response and acquire new customers for your business.
Effectiveness of Direct Mail
1. Direct Mail is Effective. 
While direct mail and email marketing campaigns get similar response rates, direct mail campaigns generate purchases five times larger than email campaigns.1 Combining email with direct mail led to the best results of all: purchases six times larger than email alone generated.
Contrary to popular belief, direct mail works especially well on younger recipients. In fact, 84% of Millennials take the time to look through their mail and are 5% more likely to keep mail and show it to others than non-millennial counterparts. Direct mail to Millennials is a great channel for referral marketing.
2. Direct Mail Gets Opened and Read. 
Millennials get hundreds of emails a day but only a few pieces of actual mail. Sending physical mail is a way to stand out from the crowd. From vibrant full color to flashy foil, QRG can produce a variety of print processes to create a direct mail piece that perfectly suits your needs.
According to a USPS study, “98% of consumers bring in their mail the day it’s delivered. Of these, 72% bring it in as soon as possible and 77% sort through their mail immediately”.2 As marketers, let’s take advantage of these figures. After all, direct mail has a nearly 100% open rate as compared to email at less than 20%.
 
3. Direct Mail is Automatically Shareable. 
Unlike email that goes to one person, physical mail goes to a household. 88% of key purchase decisions for retail, financial and automotive categories are discussed at home, and direct mail pieces give recipients a reason to talk over the offer.3
 
4. Direct Mail has a Longer Lifespan. 
Email has a lifespan of just a few seconds, while direct mail’s average lifespan is 17 days.4 Just keep the offer compelling and convey it in a succinct, transparent manner. Drive recipients to online content that reaffirms decisions and offers more details. Be aware that your audience will check out your competition, so be sure to speak to your points of differentiation.
Tips & Tricks to Improve ROI
Direct mail is a great opportunity to showcase your product or service. QRG offers a variety of print capabilities and finishing options to cater to just about every style. While creativity is key to capturing your audience, remember solid, relevant content is what drives action. Below are a few easy and cost-effective ways to stay on-brand and improve the impact of your direct mail campaigns.
Personalize Offers
Personalize with more than the recipient's name. Customize imagery, text, and offers to create one-to-one engagement. Consider boosting engagement with coupon perforations, scratch-offs, landing pages, website coupon codes, QR codes, PURL campaigns, or even augmented reality.
Padded Envelopes
Brand your direct mail with multi-purpose padded mailing envelopes. Perfect for shipping a variety of soft goods, apparel, documents, and more. Adding a padded envelope makes the piece dimensional which creates a higher perceived value of the content and creates anticipation and interest about what's inside.
Be Creative with Labels
Design a label to turn a corner so you get the most impact and maximize space. Bump up the impact by tracking campaign effectiveness or linking to your website. We do barcode and QR code labels.
Custom Printed Tape
Custom tape adds value and enhances your brand with every shipment. Applied neatly, it immediately increases the perceived value of a craft shipping box.
Custom Stationery
If your plan is to send a letter, do it with class. Invest in the stationery so that your piece stands out among the other items in their mailbox. Polished, branded envelopes and letterhead are an essential way to add your brand to every mailing.
Direct Mail Stats
Direct mail has become more relevant in 2020 because of the prevalence of individuals working from home. People look forward to the mail carrier arriving each day. This opens up a prime opportunity to increase engagement and response. The direct mail stats below might convenience you to shift marketing dollars and attempt to reach your audience at home.
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Let's get started with a direct mail campaign.
 

Originally Published 8/12/2020