QRG's Approach to Online Company Stores

  • May 8, 2019

By Christina Fiebich, Marketing Director

Presenting some quick tips (and product ideas) to help you make the most of your company merchandise store. When done well, an online resource for ordering branded apparel and products can be a huge asset to your company. Let's talk about a few easy ways to make sure it's a success.

A company merchandise store, stocked with gifts and apparel featuring your logo and branding, is a great marketing tool. Having one lets you consolidate spending, manage your branded merchandise pricing and accommodate large and small orders. It makes life easier for everyone, especially the procurement, sales, and HR teams.

To keep your store from becoming stale and ignored, here are some tips to keep it fresh and exciting. When done well, company stores increase efficiency and deliver multiple brand impressions.

1. Keep It Fresh

Tastes change and trends evolve. Review your product selection on a regular basis and introduce new styles to create excitement and maintain interest in the store.

download-(2).jpg download-(3).jpg

58" Slazenger Golf Umbrella   |   Huntington LS Shirt


2. Get Employee Input

Give your coworkers a chance to voice their opinions on the types of products they would like to see in the store. After all, they are the ones who will be wearing the apparel and handing the presenting the gifts to their clients. Simple email surveys work well to get feedback on product choices.

download-(4).jpg download-(6).jpg

Vorlage Knit Jacket    |    Everyday Nylon Zippered Tote


3. Maintain Variety

If you work for a larger organization, you probably have a wide range of ages, positions, and interests. You can’t make everyone happy, but including several different gift and apparel options at a variety of price points will give everyone something they’ll like and fits the budget.

download-(7).jpg download-(8).jpg

Sherpa 11 oz. Tumbler/Insulator    |    Budget Bump Bluetooth Speaker


The Bottom Line

A company store is a success when employees use it. With a little attention to product selection, it can become a vital marketing tool and powerful impression generator. Visit quality-resource.com to outfit your store with the best gifts and apparel.