5 Ways to Create a Winning 2018 Marketing Calendar
By Christina Fiebich, Marketing Director
Planning for the upcoming year is one of the most important times for a marketing team. Although you can always alter these as you go, it’s most effective to work ahead of time on creating a concise calendar and then adding additional promotions or incentives after. Take a closer look at some of the biggest marketing trends for 2018 here and work them into your mix:
On average, consumers trust each other’s opinion more than traditional marketing and referral promotions. Incorporate positive online reviews and testimonials on websites and other online platforms. Also, explore user-generated content on social media strategies to improve brand trust.
Mobile search has become one of the most often used methods consumers connect with and learn about brands and products. By 2020, mobile apps are forecast to generate around 189 billion dollars in revenue. Work on creating content that is mobile friendly and updating company websites to user-friendly platforms on desktops, tablets and especially mobiles.
With the right Artificial Intelligence (AI) technology, your marketing strategy can increase the efficiency with which you generate customer contact. As customers become accustomed to AI-powered solutions (such as Amazon’s Alexa), it’s a smart move to adopt AI early, experts say.
Stronger consumer insight
Companies are spending a lot more time and resources on consumer behavior to better understand the target demographic. Whether it’s driving factors for prospects or finding the best tactics for each demographic, 2018 is the year to fine-tune marketing efforts with the help of research and strategy.
Social media will continue to grow
In 2017 we saw a huge live streaming boom on social media channels. It has quickly become one of the best ways for brands to communicate with customers and other brands on social. Studies also show that 84 percent of Millennials do not trust traditional tactics of advertising; further showing companies that then need to be creative and different.