Marketing strategies every small business can afford

  • Feb 9, 2018

By Christina Fiebich, Marketing Director

Creating a brand that stands out from the competition is one of the biggest challenges every marketer faces. Some of the common setbacks for small businesses include a small budget and limited resources. We found some helpful ways to improve marketing strategies for your small businesses.

Affiliate Marketing: Commonly known as referral marketing, this type of strategy rewards customers by offering extra incentives in order to keep their loyalty to the brand. This approach is cost-effective since it encourages customers to referrer their friends to the brand in order to receive a discount or promotion. We suggest looking at loyalty programs within Starbucks, REI, and Nordstrom to see what your business could feasibly execute.

Audience Focus: Don’t waste your time or money on platforms that are ineffective and not commonly used by your target audience and customers. It’s better to be aligned with your clients than trying to reach everyone across the board. Take this opportunity to analyze your audience and find better ways to communicate with them.

Content Marketing: In 2017, nearly 90% of brands used content marketing to grow their business. This is a great opportunity to streamline a content calendar for the quarter and evaluate how your brand can incorporate its most popular products and services. We also recommend looking into software’s that will track results to ensure your brand is using the right platforms and tactics.

Location-Based Marketing: This has become an extremely effective way to reach consumers based on their geolocation. Although this is more expensive than some of the other strategies mentioned, it can give your business real-time results in a short period of time. When customers opt-in to location sharing, they get the opportunity to find limited time promotions and offers near their location. This can help improve customer acquisition fairly quickly.


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