How to Prepare for the Future of Marketing
By Christina Fiebich, Marketing Director
New advances in AI technology are changing the way everyone looks at their industry, including marketing. Although it’s still a relatively new field, we suggest staying ahead of the game. Take the lead and prepare your business now for any future changes.
Customer Data. The best tools most companies have are consumer data and insight. Whether it’s through social media, email marketing or a more sophisticated software that collects data, marketers and business owners can strategically use this information to personalize strategies and tactics. Take the time to unify all this data into one platform and create seamless interactions with customers across all channels. This will also help maximize your reach to these consumers.
Business Goals. Use this opportunity to refresh your business goals and find new ways to achieve them. We suggest looking at each promotion, tactic or strategy from an individual standpoint and holistically to measure whether it aligns with your business goals. This will also give you a better understanding of what works and what needs improvement. If it doesn’t align, put it to the side.
Cross-functional Experience. As technology advances, consumers are finding new buying and selling processes. Instead of focusing on only brand promises, companies need to find ways to make these promises into a reality. Look at every part of your business to see what areas are no longer delivering those promises and work on improving them. This will, in turn, help build trust with consumers as a reputable brand with the best quality products.